The house of Givenchy breaks new ground once more with the creation of G Givenchy, a new contemporary menswear brand of designed essentials. Building upon the codes that have come to define the house of Givenchy, G Givenchy’s style is more than classics with a twist; the signature aesthetic is one of beautifully constructed clothes for every day. Publicis created the new website and identity reflecting G Givenchy's brand DNA.